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Group Programs
YOU HAVE OR WANT TO SELL
THIS IS FOR YOU IF
Online Courses
YOU HAVE OR WANT TO SELL
THIS IS FOR YOU IF
Digital Products
YOU HAVE OR WANT TO SELL
This is for you if:
Memberships
YOU HAVE OR WANT TO SELL
THIS IS FOR YOU IF
Mentoring
YOU HAVE OR WANT TO SELL
THIS IS FOR YOU IF
Masterminds
YOU HAVE OR WANT A LEVERAGED, EXPERTISE-BASED ONLINE BUSINESS MODEL SELLING ANY OF THE FOLLOWING
THIS FOR YOU IF
THIS IS FOR YOU IF
YOU HAVE OR WANT TO SELL
AND, YOU TICK ONE OF TWO BOXES
👉 You started your digital product business to enjoy more freedom and time, but you’re still working 40 hour+ weeks and wondering... “where am I going wrong here?!”
👉 You don’t know what you don’t know, Google can no longer answer your next level questions.
👉 You've launched once (or many times) but it all still kind of feels like a bit of a fluke and you have NO idea how to replicate it again and again.
👉 You've had that first sweet taste of success and know you have so much potential inside of you, but it feels like you're driving 100km without a roadmap. Spaghetti throwing is has gotten you this far, but you're ready for some structure and strategy.
The Digital-Product Based Business Owner
👉 Your business currently requires a whole lot of your time, you feel like you have 10 bosses (instead of the one you left your corporate job for) and your calendar is full to the brim;
👉 You're SO ready to divorce your value from your time with a leveraged expertise-based business or revenue stream but you know one to many is a WHOLE different ballgame.
👉 You're starting from scratch, your email list is small or non-existent and you have no idea whether you have the expertise or skills to even come up with the right IDEA (let alone everything that follows);
The 1:1 Service Provider or Online Business Owner
That’s a damn good day.
Well, let me tell you – that day hits different.
- You’ve built a digital product-based business where you’d still be doing the SAME DAMN THING even if money wasn’t an issue;
- You’ve installed the freedom to work from 5am - 9am and then have the WHOLE REST OF THE DAY OFF (or 10am for two hours, then 8pm for three – or whatever you DAMN WELL LIKE);
- It’s Sunday evening and you’re next level PUMPED for Monday morning (because, let’s face it – those Sunday scaries are a SURE-FIRE sign that something needs to change 👻); AND
- That you could be five or ten years away from early “retirement” and true financial freedom because you’ve set your business up for maximum leverage and cash flow (and you know what to do with it)…
Why? Because the day you realise that:
And, let me tell you – it’s magical
Based on your expertise and unique edge with a focus on leverage and time on the one hand, and high profit margins on the other…
Packaged up in a model that satisfies YOU, your lifestyle & the Monday Morning Test*…
That allows you to work from anywhere WITHOUT side-eyeing a screen every two seconds to make sure you haven’t missed an important client/boss notification (aperitivo in Italia, anyone?)..
Aaand all tempered with realistic expectations around the time, energy and efforts required to create something truly earth-shatteringly-life- changing (so you don’t resent the process when it inevitably feels “hard” – everything worthwhile does).
It’s a little term I’ve coined to describe the beautiful intersection between a leveraged DIGITAL PRODUCT BASED business you’d love running EVEN IF you didn’t have to…
Mission: Build a Digital-Product Based Business to Your Version of the “Lifestyle Business Sweet Spot”
(Regardless of Your Current Phase or Stage)
WHAT IS THE LIFESTYLE BUSINESS SWEET SPOT?
– Said No-One, Ever.
“I can’t WAIT to work 10-hour days for the next 40-years doing something that pays me cents and steals my happiness”
And yet – despite the opportunity the past few years have afforded us for a collective reset – that’s exactly what we’re continuing to do.
On the one hand, the digital course industry is littered with tired online rhetoric around “more, more, more”, “relentless scale at any cost”, “scale to the moon” and “keeping up with the digital Joneses”.
… And on the other? False, shallow promises selling the idea of the 4-hour work week, that online business is all palm trees and passive income whilst sipping margaritas by the beach, and that fast results with zero work are actually a thing (hint: they’re not).
Both are unhealthy and unhelpful, and ultimately? Are leading to burnout, broken dreams and a graveyard of businesses that don't align with freedom, flexibility and financial comfort that their founder started it for in the first place.
But, Here's the Reality –
Most of Us Aren't There
SOUNDS DREAMY, RIGHT?
The hey-day of building a course or education-based business or revenue stream resembling “six or seven figures at any cost”, all whilst slinging Gucci bags as the ultimate hallmark of “making it” are (thankfully – GOSH) coming to an end.
Ambitious current and aspiring online educators, coaches and consultants are smartening-up, savvying-up and turning their backs on the “get rich quick” promises of wiley Internet marketers as they seek new ways to build the ease-filled version of online businesses they’ve been promised in the past;
And although we STILL want freedom-based, and flexibility-fueled online businesses, we’re (finally) ready to ditch the BS and seek out a realistic, step-by-step, and HONEST methodology to get there.
Happily though, it's not all doom and gloom, because right now?
And if that's YOU? You're in luck.
Because Lifestyle Business School is for you.
The Complete, All-In-One SIX PHASE Operating System for Building (or Rebuilding) a digital product based Business OR REVENUE STREAM TO THE LIFESTYLE BUSINESS Sweet Spot.
Includes *Full* Process-Driven Playbooks for Business Model Design, Offer Creation, Back End Delivery, Traffic, Live Launch Campaigns and Automated Funnels.
Being clear on your owners intent when growing is critical to avoid wrong turns, wrong moves and spending months and years sprinting in the wrong direction.
We specialise in helping digital course creators get to what we believe is the “Lifestyle Business Sweet Spot”.
There is a critical difference between a lifestyle business, and a scale business.
Important:
This is Strictly For Founders Who Desire a Lifestyle Business
Scale Business
The antithesis of a lifestyle business?
A “scale” business.
When you’re ‘scaling’ a business, you’re ultimately angling
for an exit to give you a nice fat paycheck to bankroll the
rest of your days.
You sacrifice profit margins to fuel your growth, you
need to entirely remove your personal brand from the
picture, and you need a big team, considerable scale and a
view to jump well past $1-2 million in revenue to get there.
The antithesis of a lifestyle business?
A “scale” business.
When you’re ‘scaling’ a business, you’re ultimately angling for an exit to give you a nice fat paycheck to bankroll the rest
of your days.
You sacrifice profit margins to fuel your growth, you need to entirely remove your personal brand from the picture, and you need a big team, considerable scale and a view to jump well past $1-2 million in revenue to get there.
Lifestyle Business
A lifestyle business is created by the owner for the specific
purpose of providing cash flow to pursue interests and
wealth outside of the business.
In our books?
It’s a business where the owner’s intent is to build a chill,
happy online business that creates deep impact for fewer
people, gives you the time to do what you want, creates the
space and freedom to pursue a balanced life, and generates
the profit + cash flow to invest into vehicles OUTSIDE of
your business to generate real financial freedom.
A lifestyle business is created by the owner for the specific purpose of providing cash flow to pursue interests and wealth outside of the business.
In our books?
It’s a business where the owner’s intent is to build a chill, happy online business that creates deep impact for fewer people, gives you the time to do what you want, creates the space and freedom to pursue a balanced life, and generates the profit + cash flow to invest into vehicles OUTSIDE of your business to generate
real financial freedom.
And frankly? It’s magical.
We call it the “Lifestyle Business Sweet Spot” because it allows you to build a business that complements the freedom and flexibility you started it for in the first place, all whilst still earning well, serving well and living well.
All achieved with a borderline-obsessive focus on customer experience and delivery over relentless scale, with a committed focus on creating deeper impact.
A focus on infusing lifestyle into how you do business.
The CHOICE to work 5-hour days (EVENTUALLY).
A lean team (0 - 5 remote contractors or employees).
One to two CORE offers.
High profit margins.
We best serve those who desire a lifestyle business endgame:
DIFFERENT STROKES FOR DIFFERENT FOLKS, BUT ULTIMATELY?
Time Consuming
If you are serious about creating an online course, program or mastermind, or growing the one you have, this will save you hundreds and hundreds of hours and elbow grease.
Theory or Fluff
It's action focused, with step-by-step checklists, and every single template, resource, done for you process and swipe you could ever possibly need to run a course-based business.
Just Another Course
It's a process-Driven Operating System
This is a step-by-step, here's-exactly-how-you-do it system for reverse engineering into a course-based business model using data.
Lifestyle Business School Isn’t:
Let’s get one thing straight:
What Makes Lifestyle Business School STAND OUT?
This methodology values TIME as equally as it does PROFIT, and optimises to deliver both. This stops the common “trap” of aimlessly shooting for an arbitrary revenue goal ($100k or $1m on anyone’s wishlist?), which results in ego-driven business decisions that don’t align with the lifestyle you set out to create in the first place.
It Focuses on Time and Freedom as Much as Money –
It’s designed to support you, whether you’re starting from scratch or you’re six years in.
It’s for the absolute beginner: If you’re starting from scratch, and you want a simple step-by-step, this program is structured to give you that without a single hint of overwhelm.
And also for the advanced: If you’re established and advanced but you feel like you have gaps and holes in your business or that you need to re-align and build to your sweet spot, this program will meet you where you are at – without needing to join a $20k mastermind to get there.
(And, for everyone in between).
It is a System That Works Regardless of Whether You Are Starting From Scratch or Super Advanced
This system starts by helping you to define your desired endgame - including your revenue "enough" number, your desired working hours and how you want your business to complement your lifestyle.
It then gives you a roadmap to build out your entire business to fit THAT, and the data-driven tracking processes to check in monthly on your progress and refine. Each piece works together to form a complete operating system to achieve your personal endgame.
It Is a Complete Lifestyle Business Operating System –
Each of the parts of Lifestyle Business School are comprehensive playbooks valued at over $1,000 each. They have been packaged up into one irresistible offer.
It's Actually Six Comprehensive Playbooks
Valued at $1k Each
HERE'S SIX THINGS THAT MAKE it completely unique and the best value on the market
Lifestyle Business School is the Most Thoughtfully Curated and Practical, Step-by-Step System for Starting and Growing a Lifestyle Focused Course-Based Business on the Market (Period).
It Includes a Full, Instant Access Suite of 200+ Done-For-You Systems, Templates, Swipe and Resources
Lifestyle Business School is the Mary-Poppins-Handbag treasure trove of every template and resource you could ever need to build a digital product based business. Here's a taste (it's not an exhaustive list, but will give you an idea of the breadth):
🖤 Business Model Design:
Business Budget Calculator
Revenue "Enough" Number Calculator
Business Model Mapping Matrix
Geniuz Zone Assessment
Thought Leadership Map
🖤 Offer Suite Creation
Market Research SOP
14 Days of Social Media Promotion Posts
Market Research Question Templates
Messaging Suitcase
Offer Suite Outline
Mini-Course Registration System Templates
Running a Live Mini-Course SOP
Sales and Objection Handling Scripts
Student Feedback Survey Template
Core Offer Outline
🖤 Delivery
ClickUp Client CRM
Curriculum Outline Schedule
Canva Course Design Templates
Blank SOP Template
Buyer Delivery Email Sequences
Welcome Session Slide Deck Template
Course Lesson Slide Templates
Group Program Onboarding SOP
Client Renewal SOP
Client Offboarding SOP
Client Communications SOP
Collecting Testimonials SOP
Managing Missed Payments SOP
Missed Payment Automation Template
Weekly Newsletter SOP
Hosting Group Q+A Calls SOP
Pre-Recorded Coaching Feedback SOP
Membership Member Cancellation SOP
Difficult Client Emails Template Vault
Client Accountability Process SOP
🖤 Live Sales Campaigns
Low Ticket Webinar Slide Template
High Ticket Webinar Slide Template
Challenge Training Slide Templates
27-Page Sales Page Template
60-Page High Ticket Sales Page Template
Lazy Launch Funnel Map and System
Webinar Funnel Map and System
Challenge Funnel Map and System
High Ticket Funnel Map and System
Launch Invitation Emails for Every Funnel
Launch Sales Emails for Every Funnel
Launch KPI Tracking Spreadsheets
Launch Social Media Post Templates
Sales Trackers
High Ticket Application Form Templates
Launch Home Base Templates
Debrief and Optimisation Checklists
Relaunch Process Checklists
🖤 Traffic and Marketing
12 Month Marketing Plan Template
Content Plan Template
Social Media Planning Spreadsheets
Email Planning Spreadsheets
14 Day Welcome Sequence Email Templates
10-Pack of Social Media Remarketing Post Templates
Ad KPI Trackers
Collaboration Tracking Spreadsheets
Pitch Templates
Guest Podcast SOP Process
Lead Magnet Canva Template
Lead Magnet Registration System Templates
🖤 Automated Funnels
Automated Funnel Maps
Active Campaign Funnel Templates
Automated Follow Up Email Sequences
Automated Funnel KPI Tracking Spreadsheets
Optimisation Spreadsheets
And more.
It is specifically set up to ensure that you build a WILDLY ALIGNED business model from the outset, that you’re following a precise Operating System OPTIMISED for your desired Lifestyle Business Sweet Spot endgame and that you’re equipped with step-by-step playbooks to reduce months and years of trial and error, following experts with a different ethos to you or building a business that doesn’t align with your desired endgame.
Our methodology for building a leveraged course based business or revenue stream to the Lifestyle Business Sweet Spot is like nothing else on the market.
The Step-By-Step
Lifestyle Business School Roadmap
The frankly *freeing* realisation?
This isn’t something you can - or frankly, should - do in two seconds. From start to finish?
Building a business with your ULTIMATE Lifestyle Business Sweet Spot endgame in mind is usually a three to five year process.
Aligned expectations are important, because they help you ENJOY the journey along the way; and not think there is something wrong with YOU or the online business industry if you don't achieve your endgame in two seconds with zero effort.
Once you have a selling system and offer that converts in launch, you can transition it into something that sells every day - and then go even FURTHER, with a full back-end web that does all the selling for you.
05. Automate
Choose a low ticket or high ticket launch system and follow our step-by-step 12 week launch system to take you from pre-launch to cart close with templates, swipes and a clear process for every step.
04. Launch
Once you’ve successfully SOLD your offer (whether it’s a course, coaching or even a productised service), you need IMMEDIATE access to the frameworks and structure for delivering a standout experience from the get-go. So, we'll hand you the complete process-driven playbook for delivering a stand out and streamlined high or low ticket offer.
03. Deliver
Build a SUPER high quality email list by delivering a people-would-pay-money-for free Mini-Course. Deliver it over a four week period and then upsell an irresistible core offer to them that they can't say no to, and that aligns with the number of leads you are able to generate and your revenue goals. Do this over your FIRST 12-week period to eliminate perfection + procrastination and take fast action to build (or re-build) your business.
02. Create
Intentionally design (or re-design) a wildly aligned expertise-based business to YOUR version of the Lifestyle Business Sweet Spot, with a defined endgame and “enough” number to reverse engineer into to create a business and life you love.
01. Design
05. AUTOMATE
04. LAUNCH
03. DELIVER
02. CREATE
01. Design
Part One:
Build (or Re-Build) the Machine
Part One: Build
(or Re-Build) the Machine
Part Two: Refine the Machine to the
Lifestyle Business Sweet Spot
Part Two: Refine the Machine to the Lifestyle Business Sweet Spot
There are five key "cogs" in the leveraged expertise-based business machine, and it's essential to build them (or to systematically RE-BUILD them, if you already have an expert business and it's unaligned with your endgame) in the right order.
Once you’ve built your machine, the GAME becomes refining it in a systematic way to achieve your Lifestyle Business Sweet Spot endgame. Using our Lifestyle Business Operating System, you will track and measure your progress towards your personal "sweet spot" in each of the following Lifestyle Business Sweet Spot categories.
Measure and track your progress towards your revenue "enough number", optimising and refining your profit levers to improve and iterate to achieve it.
01. Profit Sweet Spot
Measure and track your progress towards your goal hourly rate, optimising and refining to better install time leverage to achieve it and have the option to work five-hour days.
02. Time Sweet Spot
Measure and track your progress towards a lifestyle - both inside and outside of work "hours" - that deeply fulfils you and the values you started (or want to start) your business for in the first place - whether that's freedom, flexibility, family, fun or something else!
03. Lifestyle Sweet Spot
Once you have a selling system and offer that converts in launch, you can transition it into something that sells every day - and then go even FURTHER, with a full back-end web that does all the selling for you.
[Ongoing] Traffic
PART ONE: DREAM AND DESIGN
YOU STARt WIth THE END IN MIND, BY CLARIFYING YOUR DESIRED ENDGAME AND BUSINESS MODEL
PART FIVE: AUTOMATE+ACCELERATE
PART FOUR: RINSE + REPEAT
PART THREE: DELIVER + DELIGHT
PART TWO: CREATE + VALIDATE
ONCE YOU ARE CLEAR ON YOUR ENDGAME, YOU ARE EQUIPPED TO BUILD OUT THE STEP-BY-STEP SYSTEM tO ACHIEVE IT (IN A WAY THAT ALIGNS WITH YOU)
Lifestyle Business School is an All Access Pass to the Complete Operating System for creating a leveraged expertise-based business to the Lifestyle Business Sweet Spot.
So, What’s Included?
[NEW] PART SIX: TRAFFIC PLAYBOOK
The CRITICAL first step? Crystal clear clarity on your endgame, so that you can INTENTIONALLY build (or re-build) a business designed to achieve it.
INTENTIONALLY DESIGN (OR RE-DESIGN) A LEVERAGED EXPERTISE BASED ONLINE BUSINESS TO YOUR VERSION OF THE LIFESTYLE BUSINESS SWEET SPOT
PART ONE
- Clarifying Your Endgame: Intentionally clarify your business endgame; and your profit, time and lifestyle sweet spot.
- Defining Your Enough: Define your SPECIFIC revenue enough number, so you know how much your business need to make to fuel your lifestyle and (eventually) make work optional.
- Crafting your Business Model: Define your founder type, most aligned endgame business model and best starting point so that you can build a business that aligns with both the traction you desire in the early days and the wild alignment that will ensure it is fulfilling in the long-term, too.
- Defining Your Personal Brand: Map out the focus of your personal brand, and how to differentiate yourself to give yourself a talk-aboutable edge to stand out.
- Offer Suite: Discover how to map a simple, strategic and streamlined offer suite for your expertise based business.
- By the end of Dream and Design, you will have done the essential pre-work to ensure that your strategy is aligned to the type of business you want to build.
We cover –
You will have crystal clear clarity on your Lifestyle Business endgame and know where you need to reverse engineer into as you build (or re-build) a leveraged expertise-based business model to YOUR version of the Lifestyle Business Sweet Spot.
By the end –
Dream and Design is the difference between building an unaligned business and running months and years in the wrong direction, and building the right business for YOU right from the outset (or helping you recalibrate if you've found yourself off course).
Important Note:
- Delivery model matrix to determine the right pricing model for your core offer;
- Founder type assessment to determined the correct business model;
- Genius Zone assessment to discover your strengths/talent/skill sweet spot;
- Personal brand process to discover your talkaboutable edge;
- Offer suite map.
- Personal reflection questions to help you to clarify what you want;
- Personal Budget Calculator to determine your lifestyle expenses;
- Investment training to determined your required investment number to make work optional;
- "Enough" Endgame Calculator, so you know the EXACT revenue number you need to achieve your Lifestyle Business Sweet Spot;
Here is a selection of the ready-to-install templates and resources waiting for you.
Templates
Develop, package and position a leveraged offer that does the selling FOR you online. You won’t NEED fancy sales bells and whistles because your dreamies will see the offer, AUTOMATICALLY want to buy and will be EXCITED to part ways with their hard earned money.
Most products and services fail because they don’t have this; it’s the difference between being just one-of-the-pack and being the ONLY choice (even if you’re a newbie), between a luke-warm response and ‘OMG yes’, and between getting sales and getting rich (really).
Take Action in Your First 12-Weeks
Build an irresistible leveraged online offer and get paid to create it in 90 days or less.
CAN BE PURCHASED SEPARATELY FOR $999
The Irresistible Leveraged Offer Formula
PART TWO
- Position: Build a simple, wildly effective two part Offer Suite with IRRESISTIBLE messaging and positioning design to attract high quality leads like magnets and sell without friction;
- Pitch: Create and deliver a SUPER high quality Mini-Course and pitch it to build an instant email list of aligned perfect fit leads (even if you have no audience and you're starting from scratch);
- Deliver: Deliver it over a four week period to prime them ready to buy, with step-by-step guidance, done-for-you tech templates
- Sell: Finally, at the end of your four week process you'll pitch the PERFECT core offer, packaged and positioned to sell, to validate it and get a cash injection in less that 12 weeks. Based on the number of registrations for your free lead magnet and the intel you collect from the perfect fit leads who consume your free mini-course, decide on the topic and delivery method for your next step paid core offer.
OVER 12-WEEKS in a PAINT BY NUMBERS PROCESS, YOU WILL –
The magic of this 12-week roadmap is that you will get PAID to create a core offer BEFORE you spend 40 hours creating it, know (because you'll be creating it WITH the input of your leads) that it's what people want, plus you'll *hopefully* round it out with a quick cash injection, allowing you to free up your calendar to build it.
The Magic of This Roadmap
- This is paint-by-numbers - Every week, you are handing a checklist of EXACTLY what you need to do, and every template, swipe, tech tutorial and process you need to do it;
- This is designed to overcome "I don't have time", "I don't trust myself", "the tech scares me" and every other excuse that has held you back" - Often, the BIG thing holding super-capable and amazing people back from building the leveraged online expertise business of their dreams is the first step, and lacking the basic know-how around how to step up the core fundamentals of their business (email list, lead magnet and irresistible offer). Create and Validate equips you with the skills you need to get all of that done, and to OWN that skill forever.
- This gives you key infrastructure whether you're starting out OR you want a cool new launch strategy in your existing business - Every online business owner needs TWO offers in their business; an irresistible and high value lead magnet that filters high quality leads EFFORTLESSLY into their eco-system, and an irresistible core offer that fits their stage of business and is positioned to sell. At the end of Create and Validate, you will have both – and you will do it without spending a year, or two, overthinking, questioning and taking wrong turns.
you'll have a high quality email list, SUPER high value mini-course lead magnet, a shiny new launch process AND the opportunity to make sales at the end.
By the end –
- Offer Design Spreadsheets
- Market Research Question List and Pitch Scripts
- Messaging Suitcase Template
- Transformation Statement Helper
- Email swipes for every step
- Ten days of content inspiration
- Sales process scripts
- Debrief and next steps
- Debrief instructions
- Feedback survey templates
- Profitable Market Finder
- Leveraged Offer Menu
- Market Research Survey Templates
- Messaging Suitcase Template
- Leveraged Offer Time Calculator
- MVP Sales Page Template
- Done For You Mini-Course Funnel
- Opt In Page and Thank You Page Templates
Here is a small selection of the ready-to-install templates and resources waiting for you.
Templates
Once you’ve successfully SOLD your offer, you need IMMEDIATE access to the frameworks and structure for delivering a standout experience from the get-go.
This delivery playbook has one objective – to ensure that your delivery passes the “best friend test” with FLYING colours – meaning that you’d be SO DAMN PROUD to have your best friend purchase because you have rock solid confidence in the transformation it provides.
The playbook for delivering a stand out and streamlined high or low touch course, program or mastermind.
CAN BE PURCHASED SEPARATELY FOR $999
The Standout Program Delivery Playbook
PART THREE
- The SPECIFIC structures, templates and SOPs for delivering a STANDOUT, knock ‘em dead high or low touch leveraged expertise-based offer – ie. the stuff no-one else teaches you because they are solely focused on the marketing (newsflash – a killer delivery is the best marketing strategy ever 😉);
- Crafting aligned and impactful community, coaching, curriculum and/or "customised" deliverables, including complete SOPs for things like customer communication, different deliverables, calls and more;
- How to craft and deliver curriculum (for courses/program) or service-steps (for productised services) that facilitates a clear transformation;
- The 411 on creating materials, from videos to workbooks, to sexy-looking Google workbooks, to portal build and more;
- Branding your offer, including complete SOPs and templates for branding, photography shoots and shot lists and design (with all of the Canva design templates you need to knock ‘em dead);
- Dealing with difficult student/client situations – did anyone say clients that ghost, missed payments, difficult emails, navigating hard conversations and more?).
- Bringing on support to help you run your offer – including SOPs, hiring processes and onboarding manuals;
- Managing onboarding, offboarding and customer renewals seamlessly with the perfect mix of automation and a personal human touch, including plug ‘n play automations, onboarding / presentation templates, SOPs and more.
- Automation swipes for cool AND essential flows to help make delivering your offer more seamless – eg setting up “Cha-ching notifications” for new sales, buyer delivery email automations and more.
- Ready to install templates and systems for automated feedback loops, anonymous feedback, and testimonial collection (plus, what to do with it).
We [comprehensively] cover –
You’ll have a systematised and rave-worthy delivery of your offer nailed that you can stand SO CONFIDENTLY behind, which is streamlined to the eyeballs (it’s a beautiful thing) and which delivers reliable results for your students/clients without it requiring ALL of your time.
By the end –
- Orientation and Welcome Session Slide Templates
- Onboarding SOP and Processes
- Reengagement Email Sequences
- Renewal and Graduation SOP and Processes
- Community Engagement Processes
- Anon feedback system and templates
- Clickup Client CRM template
- Delivery Production Schedule Spreadsheet
- Lesson Slide Templates
- Canva Course Design Templates
- Program Delivery SOPs for Every Deliverable
- Buyer Delivery Email Sequences
Here is a small selection of the ready-to-install templates and resources waiting for you.
Templates
The ultimate suite of rinse-and-repeat sales system for every HIGH AND LOW TICKEt live launch promotion under the sun.
CAN BE PURCHASED SEPARATELY FOR $999
Repeatable Live Launch Systems
PART FOUR
- Plug ‘n play, ready to install processes and templates for every live launch and promotion under the sun, including the three key launches every expertise-based online business must have in their arsenal to maximise profits and sales;
- Why “bridging the gap” is the SOLE goal for any live launch or promotion and how to make sure that your pre-launch kicks that goal so your prospects are lined-up-and-ready-to-go come cart open time.
- Full step-by-step instructions for how to create every key asset required to run a successful launch – including sales pages, webinar slides and more.
- Complete, ready-to-install sales system for straight-to-cart course and low ticket webinar launches, challenge-style launches and application-based high ticket group programs and masterminds.
- Done-with-you templates for webinar slides, challenge trainings, nurture emails, sales emails, opt in and thank you pages, and more;
- The secret processes and templates to make 20% more revenue from every promotion you run without need a single additional lead;
- Back end sales systems for increasing customer lifetime value and making more from the students and clients you already have (without customer acquisition costs eating into your profit margins);
- DM Selling Processes so you never need to do another sales call again (if it doesn’t serve you);
- The complete rinse-and-repeat launch debrief process for objectively assessing the results of your launches and making a plan for next steps.
We cover –
You’ll have completed a full 90 day rinse-and-repeatable core live launch process and developed a system for making reliable live launch sales at a reliable conversion rate, and access to a bevy of other ready-to-install promotion and launch strategies to pull quick profits out of your hat faster than you can say RABBITS 🐰
By the end –
- Pre Launch Invitation Email Sequence
- Pre Launch Social Media Templates
- Launch Lead Tracking Spreadsheets
- Launch Home Base Document
- Launch Data Tracking Spreadsheets
- Relaunch Process Checklist
- 27-Page Sales Page Template
- Opt In + Thank You Page Copy + Design Templates
- Webinar Slide Template
- Challenge Slide Presentation Templates
- Launch Sales Email Sequence
- Live launch maps for webinar launches, high ticket launches, challenge launches, and MORE
Here is a small selection of the ready-to-install templates and resources waiting for you.
Templates
Automated evergreen sales funnels for “Hands off” sales while you’re snoozin’.
CAN BE PURCHASED SEPARATELY FOR $1,499
Evergreen Sales in Your Sleep
PART FIVE
- Ready to install systems for automating your live launch promotions and creating an automated sales system for cha-chings in your sleep;
- The non-negotiable “must have” automation tool you need to single-handedly change your business forever;
- The “quick sale” evergreen funnel for taking new leads from cold to sold in less than 7 days;
- The back end funnel “web” for cycling leads that don’t purchase through multiple value-soaked sales opportunities to maximise the profit potential of every lead that enters your list;
- Advanced “add ons” for your evergreen funnel to increase the average order value of every sale;
- Step-by-step instructions on how to set up every techy piece so you can focus on making sales 24/7 on autopilot and NOT “WHY ON EARTH THE TECH ISN’T WORKING?!”;
- Plug-n-play funnel maps and email automation templates for your entire advanced back end evergreen funnel system, which can sell multiple offers concurrently;
- Optimisation processes and workflows to improve the performance of your evergreen funnel;
We cover –
You’ll have a REASON to post on social and generate leads, safe in the knowledge that as soon as they hit your email list they’ll be automatically cycled through a VALUE-SOAKED and sales-optimised web of automated evergreen funnels. You’ll be making sales while you’re asleep (mute your phone – those cha-ching dings while you’re snoozin’ can get annoying).
By the end –
- Opt In and Thank You Page Copy and
- Design Templates
- Evergreen Data Tracking Spreadsheets
- Evergreen Optimisation Spreadsheets
- Evergreen sequence email scripts
- Email automation swipes
- Funnel maps for different evergreen automation options
- Tech automation templates for advanced automations
Here is a small selection of the ready-to-install templates and resources waiting for you.
Templates
These bonuses are collectively worth thousands of dollars on their own.
Bonuses!
Traffic Playbook Included in Lifestyle Business School For a Limited Time!
*HUGE BRAND NEW BONUS*
Introducing Traffic Playbook:
Develop a Simple & Sophisticated Marketing Plan to Sell Your Scalable Offers
THE NITTY GRITTY:
Questions? DM us on Instagram @lifestylebusiness.school
valued at $899
- Building out a full 12-month marketing campaign calendar to sell your offers with ease;
- Marketing calendars for different campaign types, including live launches, smaller promotions and evergreen funnels so you know exactly how much traffic you need to achieve your revenue goals and what to do when;
- How to assess your "click power", so that you can accurately estimate how much traffic you might be able to generate to your launches based on your current audience size (and what to do to increase it);
- Strategies to get an influx of traffic to your campaigns and sales pages during a launch or promotion;
- A complete roadmap for defining your thought leadership and unique edge so that your content stands out and your offers sell like hotcakes because they are unique;
- A full authority publishing system, including email sequences, done for your social posts, retargeting posts and email automations;
- A full strategic campaign content plan, including content ideas for every phase and stage of a campaign to nurture leads into buyers;
- A complete done for you lead magnet campaign funnel, lead magnet templates and instructions;
- Strategies and systems for buying and borrowing traffic, ads, PR, collaborations and more.
TRAFFIC PLAYBOOK COVERS –
- Lead magnet PDT templates;
- Lead Magnet registration system templates;
- Ad KPI trackers;
- Collaboration system templates;
- PR and pitch templates;
- Social media content plans and ideas;
- And (much) more - this one is FULL of templates and swipes.
- Marketing plan template;
- Done for you 14-day newsletter sequence;
- A pack of 10 done for you social and remarketing posts;
- Social media planning spreadsheets;
- Traffic recipes for every campaign type;
Here is a small selection of the ready-to-install templates and resources waiting for you.
Templates
Add yourself to the Directory, and opt in to receive messages and start collaboration relationships with similar-minded businesses. You can let us know what you're after, and search for other students looking for YOU.
WANT AN ACCOUNTABILITY BUDDY? KEEN FOR A COLLABORATION PARTNER IN YOUR INDUSTRY? WANT TO MAKE AN INTERNET FRIEND?
Value:
$999
When you join the community, you will be prompted to introduce yourself. After you do so, your full access will be unlocked and you will be encouraged to take action and share the results of your experiments,
We encourage sharing wins AND lessons, and normalise "flearnings" as part of the process.
OUR ENGAGED COMMUNITY ENCOURAGES YOU TO EXPERIMENT AND TAKE ACTION, AND TO SHARE YOUR LEARNINGS, LESSONS AND WINS WITH EACH OTHER 🧪
Experiment-Focused Circle Community
Value:
$999
You NEED to Be Around People With a Similar Endgame. This is an opportunity to connect, collaborate and build a community of like-minded expert businesses with a Lifestyle Business endgame.
1) The Community Bonuses
Member Directory Searchable By Industry and Interest
Lifestyle Business School comes with an EXCLUSIVE VIP private podcast feed accessible by app and ONLY available to YOU.
We cover questions that come up as you are building to your Lifestyle Business Sweet Spot, and it is accessible via a PRIVATE feed. You can expect regular drops and a library of both the questions you have, and the ones you didn't even think to ask.
THIS IS THE VIP PRIVAte AUDIO FEED EXCLUSIVELY AVAILABLE TO MEMBERS OF LIFEStYLE BUSINESS SCHOOL
Q+A Private Podcast for Asynch Support
Value:
$999
IF YOU KNOW ME, YOU KNOW MY PODCASTS ARE VALUE-SOAKEd. WHEN YOU JOIN LIFESTYLE BUSINESS SCHOOL, YOU'LL get instant access to our asynchronous q+A private podcast feed to listen to on the go.
2) The Exclusive Private Content Bonus
These reviews are designed to give you an insight into how I am using the Lifestyle Business Operating System to optimise my OWN business.
I share my revenue, expenses, lessons, projects, what worked, what didn't and leave NOTHING out.
If you have questions based on the review, I am also an open book and we can chat them through in the forum too.
AT THE START OF EACH MONTH, I RECORD AND UPLOAD A SUPER TRANSPARENT BEHIND THE SCENES RECAP
Transparent Behind the Scenes Recaps
Value:
PRICELESS
We’ve painstakingly built out over-the-shoulder, click-by-click tech instructions for completing every SINGLE step of Create and Validate using our systems.
Our Marketing and Tech Co-ordinator has filmed every single one of these, PLUS has built out every automation you could possibly need ready to install.
Examples: Need an email automation? We've built it and hand you the template. Need to set up a tool? We've filmed the entire process from creating an account to job done.
Tech will NEVER trip you up, we will promise you that.
WE Don't give you vague instructions on how to set up any piece of tech, we always, always give you a template, a swipe or a click-for-click tutorial
Click-by-Click Tech Tutorials and Templates
Value:
$200 USD
We have fully built out a BEAUTIFUL full course portal, log in and home page, community page, course home page, lesson page, registration pages and check out for you.
All you need to do is click 'install', update it with your fonts, colours and content and you're good to go. This will save you many, many, many hours of time and the uncertainty of knowing whether the assets you would otherwise be creating from scratch are any good.
We've done the hard work for you (and with a design eye, so you can be assured it's going to make you look professional and stand out),
WE'VE CREATED YOUR ONLINE PROGRAM/
COURSE/CONTAINER SITE AND FUNNEL FOR YOU - AND, IT'S GORGEOUS PLUS HIGH CONVERTING.
Beautifully Designed Done For You Course Portal
Value:
$999USD
Get SIX MONTHS of access to your all-in-one course portal for free. This program is $199USD a month (and worth every penny, you can run just about your entire digital business on it); and is worth over $1,200USD by ITSELF.
New users only, free for the first six months for as long as you remain a member of Lifestyle Business School.
THIS BONUS ALONE MAKES YOUR FIRST SIX MONTHS IN LIFESTYLE BUSINESS SCHOOL *MORE* THAN FREE. IT'S HUGELY VALUABLE; A HUGE THANKS TO KLEQ FOR THIS.
Six Months Access to Kleq for FREE
Value:
$1,200USD
We know THAT THE EXPENSE AND COMPLEXITY OF tech can be a huge block, so we’re solving it.
3) The Tech
Support Bonuses
And Lifestyle Business School? Is how we intend to help you to do it. It's all packaged up to give you that value up front - with six courses at less than the price of one.
My Mission? To inspire and help 1000 people to live in their Lifestyle Business Sweet Spot
Our Mission? To inspire and help 1000 people to live in their Lifestyle Business Sweet Spot
How many units of your leveraged offer would you need to sell to make your investment back? Let's say you have a digital course valued at $1,000- that's just 1.5 sales to make back the entire cost of your tuition (and that's just the beginning).
VALUE BASED ON RETURN ON INVESTMENT
The actual “real world value” of the QUANTIFIABLE elements of Lifestyle Business School is $10k+. Just thesix programs - Dream and Design, Create and Validate, Deliver and Delight, Traffic Playbook, Rinse and Repeat and Automate and Accelerate - are worth $5,000USD combined. This isn't "made up" - you are free to purchase any of them separately for between $999 and $1,499 EACH.
The last time we offered something of this calibre, it was packaged up into a high-touch (and high-priced) $12,000 for 12 months. That program delivered blow-it-out-of-the-water results, but it came with a catch:
For those just starting out, $12,000 was a BIG investment – it meant that clients were keeping track, keeping time and assuming that they needed to have the ULTIMATE transformation in the form of a wildly-successful online business in two seconds. It stressed them out, and us. It was also very expensive for US to deliver, and we needed to pass those costs onto our clients.
So, we change the model to make it wildly accessible and wildly impactful.
SO, HOW MUCH IS ALL OF THIS? WEll, LET'S BREAK IT ALL DOWN.
VALUE OF EACH INDIVIDUAL COURSE
Exclusive access to the Lifestyle Business School VIP Private Podcast Feed for asynchronous Q+A support.
Exclusive Private Podcast Feed Access
A community hosted in our Circle platform for collaborating with other Lifestyle Business School students, sharing experiments and asking support questions.
Circle Support Community
A complete suite of ready to install automated evergreen sales funnels for“Hands off” sales while you’re snoozin’.
Automate + Accelerate
The ultimate suite of rinse-and-repeat sales system for every live launch promotion under the sun.
Rinse + Repeat
The playbook for delivering a stand out and streamlined high or low touch course, program or mastermind.
Deliver + Delight
Build an irresistible leveraged offer and get paid to create it in 90 days or less.
Create + Validate
Get a 12 Month All Access Pass to our entire suite of six complete and comprehensive courses, the Lifestyle Business School community, the Q+A Private Podcast feed and all bonuses.
12 Month All Access Pass to Everything
12 MONTHS OF ACCESs
Design or re-design your business to your version of the Lifestyle Business Sweet Spot
Dream + Design
12 MONTHS OF ACCESS
12 MONTHS OF ACCESS
12 MONTHS OF ACCESS
COMING SOON
12 MONTHS OF ACCESS
12 MONTHS OF ACCESS
Lifestyle Business School Member Directory
Add yourself to the member directory and enable private messages to find collaboration partners!
12 MONTHS OF ACCESS
...
Beautifully Designed Done For You Course Portal
INSTANT ACCESS
We have designed a gorgeous mini-course portal and funnel pages ready for you to install in a couple of clicks and import into your Kleq portal!
SIX MONTHS FREE
Transparent Monthly Behind the Scenes Peeks
12 months of access
This essentially makes your first six months in Lifestyle Business School free for as long as you are a member, usually $199US a Month (new users only).
12 Month All Access Pass to Everything
A monthly recorded behind the scenes video with a transparent peek behind the curtains into my own business statistics and planning processes using the Lifestyle Business School framework.
The step-by-step playbook for building out a strategic marketing plan to achieve your campaign traffic goals for scalable offers
Traffic Playbook
12 MONTHS OF ACCESS
Six Months of Kleq Access for Free ($1 Sign Up)
If and when we ever run bonus workshops or classes, you'll get a VIP invite and the call replay too. These are bonus sessions and not a core element of Lifestyle Business School
12 months of access
Bonus Workshops and Masterclasses
All access pass to all courses, community, private podcast and templates for 12 months for date of purchase. Option to continue monthly or annual after initial 12 month period.
DOORS OPEN END OF MAY
We will be sharing VIP Bonuses and a special launch offer with our waitlist only.
Join the Waitlist
About Your Mentor 👋👇
And 70% of the time? It won’t even feel like work. It truly is possible to build a wildly aligned business where you get to do what you want, where you feel wildly fulfilled by what you do on a day-to-day basis and where you get to genuinely impact people at scale (just as much, if not more, that working solely 1:1 or in a purely time for money model).
When you get it right, you can TRULY do something you love –
When you create a leveraged expertise-based business, you are packaging your IP into something that is divorced from your time. With low overheads and huge margins, it’s very normal for online courses, coaching, containers, digital products, productised services and other expertise-based leveraged models to enjoy very high profit margins and decreasing workload over time.
The MODEL is hugely leveraged and WILDLY profitable –
In other words, the market is EXPLODING, scalable online business models in general have very much become the new norm and the industry will likely disrupt the traditional means of learning and education in the (very near) future #bye100kcollegedegrees
The COACHING/COURSE market size surpassed USD 315 billion in 2021, and not only that? It’s expected to reach 645 billion by 2030 –
Here’s why –
And, I’m happier than ever. Here’s the cliff notes:
Over the last five years, I’ve gone DEEP into this world of online business, and I’ve just about done it all – high ticket, low ticket, courses, masterminds, mash-ups and everything in between.
The GOOD news? Along the way, I’ve discovered that leveraged expertise-based online businesses are IN-CRED-IBLE. Truly, if you want a business that gives you freedom, flexibility and funds?
There is, in my view, NO BETTER MODEL.
in 2023, I burned a $2 million revenue stream to the ground 👋
Hey, I’m Stevie
on the flip side, a much less attractive picture has been playing out, with too much of a good thing and a lack of guardrails to keep us in check, presenting in some very unappealing ways.
And whilst all of that is STILL true
The down side of online course businesses –
And Getting Caught Up in a Version of “Success” That Never Fit the Reason We Started Our Online Businesses For in the First Place –
Bolting Towards a Never Ending “Finish Line” and Burning the Flip Out –
Oversaturation, Commoditised Offers & Failed Businesses –
With growth comes CHANGE; and the truth is that right now? The ENTIRE online business industry is on the precipice; a rapidly growing "high growth" market that is approaching a level of maturity that it didn't have just a few years ago. There are more people online than ever before, AI is commoditising information at a rate of knots and whereas for early online business owners there was more "padding", leeway and NO need to to stand out (you stood out by being a player in the industry at ALL!), now?
Same same offers have stopped working. The players still trying to sell commoditised offers instead of leveraged, bespoke and UNIQUE leveraged offers that solve an actual problem someone has and stand OUT – are exiting the market in droves, complaining the industry is dead (plot twist: it’s not, and when you do it right there’s more opportunity than ever before – keep reading).
And Getting Caught Up in a Version of “Success” That Never Fit the Reason We Started Our Online Businesses For in the First Place –
Bolting Towards a Never Ending “Finish Line” and Burning the Flip Out –
Oversaturation, Commoditised Offers & Failed Businesses –
With everyone espousing six and seven figure businesses as the ultimate “holy grail” of success, online business owners started aimlessly shooting for an arbitrary revenue goal, resulting in ego-driven business decisions and many online founders building themselves a gilded cage in the pursuit of a revenue goal that wasn’t even required for the lifestyle they craved.
(Like, that time I built a business that DIDN’T fully align with MY sweet spot, instead blindly follow a coach and methodology with a different ethos to me – only to burn out, wig out and spend long evenings crying along to the symphony of cha-chings coming from the sales of my million dollar program. Don’t recommend it 😂).
And Getting Caught Up in a Version of “Success” That Never Fit the Reason We Started Our Online Businesses For in the First Place –
Bolting Towards a Never Ending “Finish Line” and Burning the Flip Out –
Oversaturation, Commoditised Offers & Failed Businesses –
Despite craving freedom, flexibility and FUN, many online founders created a version of ‘success’ that gives them the very opposite because they build a business that doesn’t align with the unique style that suits THEM.
They feel unaligned and unfulfilled, wondering whether perhaps there is something wrong with them, or with the industry as a whole, and try to solve it by either pelting at breakneck speed towards the next goal (thinking THAT must be the answer), or chasing pipedreams of passive income and pina coladas on the beach (and giving up all together when THAT turns out to be even harder than what they're doing now).
These days, I’ve created a set of business “filters”– aka non-negotiable commandments – through which to intentionally build a digital product-based online business that feels as good on the inside as it does on the outside.
When I shut down my multi-million dollar group coaching program, it was because in my pursuit (and achievement) of an arbitrary definition of success – I’d swung the pendulum TOO far in a direction I didn’t even want to go in, and woke up one day with a business that didn’t feel good and a calendar full of things I didn’t actually want to do.
I know, because it happened to me, and — in private DM’s and whispered conversations behind the scenes with on the surface “wildly successful” online owners – I have seen it play out for many of those around me too.
Focusing on one to two core offers, eliminating complexity, and building a small and mighty business with a small, lean and remote team.
07. Optimising for Simplicity
Optimising for time and the pursuit of 5-hour days and sun-soaked afternoons away from your laptop just as vehemently as you would your next $100k. This becomes more and more possible when you stop looking to revenue as the ONLY metric of success, because it gives you the opportunity to them prioritise life in the mix, too.
06. Optimising for Time
Swapping arbitrary top line revenue goals for a focus on leverage and high profit margins, to allow you to reach your “enough” number without building a big, stressful business that requires huge team or overhead to run.
05. Optimising for High Profit Margins
Ensuring that you build an offer suite that suits YOU the founder, and that your pricing and delivery (whether high volume/low cost or low volume, high cost, whether more heavily focused on marketing or delivery.. the list goes on) is aligned with the way you want to do business. (Note: Getting this wrong is a fatal flaw).
04. Building an Aligned Offer Suite
Building a leveraged expertise-based business model that allows you to divorce your value from your time.
03. Prioritising a Leveraged Model
Intentionally choosing the exact profit figure your business will need to fulfil all of your business, lifestyle and investing needs – in other words, your “enough number”.
Without intentionally defining this, it’s so easy to relentlessly bolt towards a “scale to the moon” revenue-obsessed version of success you don’t even want (but somehow get caught up in whilst trying to ‘keep up with the digital Jones’).
02. Defining Your Enough
Deciding from the very outset the TYPE of business you want to build, so that you don’t spend months and years running in entirely the wrong direction.
01. Endgame Clarity
The Seven Commandments of the Lifestyle Business Sweet Spot
INTRODUCING —
And massively shortcutting the process of getting there with the ONLY complete Operating System for building a wildly aligned expertise-based online business to the Lifestyle Business Sweet Spot on the market #hellocategoryofone).
NOT sugarcoating the work and effort required to do it (it serves no-one – worthwhile things take work, and if someone is telling you otherwise? Run for the hills);
Crafting a simple and aligned digital product-based business model that feels just right for you – with high profit margins, the capacity to work 5-hour days (in time) and the ability to make waves of impact at scale to boot;
Building and intentionally designing your Lifestyle Business Sweet Spot FIRST;
The Roadmap:
In a world where there is SO much opportunity online and yet at the same time SO much burn out, broken dreams and businesses that don’t align with the founders intent.. I’m now wildly passionate about supporting other current and aspiring online business owners to *REALLY, TRULY* do the same.
And now?
I can now truly - hand on heart and not just “because it sounds good and sells things” – say that I have a business that feels just as good on the inside as it looks on the outside.
After completely re-aligning my own business and making a new set of business decisions with these filters guiding me
Lifestyle Business School effortlessly delivers both.
Our intention is to be with you for your entire journey towards the Lifestyle Business Sweet Spot, and for that reason our processes and methodologies need to be simple enough for new starters AND advanced enough for established businesses sick of buying programs regurgitating basic information they could Google.
Our methodology is both perfect for the beginner – because it’s streamlined, step-by-step and process-driven – AND for the experienced online business owner – because it’s intelligent, advanced and unGoogleable.
You're an established course creator who mostly has their core business areas set up, but who wants to follow an operating system to more closely align their business to a Lifestyle Business Endgame. You'll streamline and optimise each piece, step-by-step so you're never "winging it".
Scaling
current position
THIS IS FOR YOU IF
You're an online business owner who has already got something in place, but you're feeling stuck and unable figure out which of the four key success areas (leads, delivery, selling system and offer) you need to optimise to get you unstuck.
Stalled
current position
THIS IS FOR YOU IF
You're an aspiring expertise-based business owner who desires and deserves a leveraged online business, but who is starting from scratch and need a paint-by-numbers plan to set everything up - without overwhelm, second guessing or imposter syndrome.
Starting
current position
THIS FOR YOU IF
If you aspire to the Lifestyle Business Sweet Spot and you currently, or want to, sell your expertise online in a leveraged way, this is made for you.
Whatever your starting point, it’s designed to take you from where you are now to YOUR desired endgame.
This is for you if you’re a current or aspiring online expert, coach, consultant, course creator or online service provider who aspires to build a business to the Lifestyle Business Sweet Spot.
Who is this for?
I'm Starting From Scratch. What Will My Time in Lifestyle Business School Look Like?
Lifestyle Business School is set up in a step-by-step "roadmap" order.
We have a system and project plans to help you to complete everything in a step-by-step manner in 90 day cycles.
You can take things as fast or slowly as you like, but know that everything is laid out for you to complete without second-guessing or wondering what to do next.
Straight after your purchase, you will be emailed a login to Lifestyle Business School, where you will have instant access to everything. You will be given the overview and roadmap, and start designing your business model to suit your Lifestyle Business Sweet Spot with our Dream and Design course.
Instant Access
Create and Validate is a 12 week paint-by-numbers process to create a super high value mini-course, pitch and deliver it and then to upsell the perfect core offer on the back end. During your first 90 days, you will get access to a new module every week, with step-by-step instructions on what to do that week. In 12-weeks, you'll have leads, a super high quality lead magnet and an offer suite.
Term One
At the three month mark of Lifestyle Business School, if you follow our roadmap, you will be ready for Deliver and Delight. Because you will have your offer sold, you'll need the COMPLETE Playbook for setting everything up in a simple and streamlined way so the entire Deliver and Delight delivery playbook, SOPs and processes is waiting for you.
Term Two
At the six month mark of Lifestyle Business School, you will be ready to start on Rinse and Repeat! You will use it complete a rinse-and-repeat 90-day launch process for your offer, completing everything from pre-pre launch to cart close. There are a number of different launch processes to choose from, so later you can try another too!
Term Three
Term Four
Year Two +
Lifestyle Business School is intentionally structured in 90 day cycles to ensure you actually DO the work, and the content is structured to make sure that happens WITHOUT overwhelm, overthinking, procrastination or perfectionism. Perfecto!
Term Four kicks off in your fourth quarter in Lifestyle Business School, and now all of your foundations are set up you'll set up your evergreen sales funnel that brings in sales on autopilot, and later a more advanced "back end" funnel web to make sales sleeping.
By your 12-month anniversary in Lifestyle Business School, you may have completed all stages of building your business machine.
From here, you will refine and optimise to your Lifestyle Business Sweet Spot. You will have the option after your first 12 months to continue in Lifestyle Business School for a monthly fee.
From there, you’ll shift your focus and priorities to your next most pressing project, choosing your adventure. That could be building out or optimising automated evergreen funnels, running another rinse-and-repeat launch, testing a different live launch or promotion or something else. You'll be strategically refining your systems to reverse engineer into your profit, time and lifestyle endgame.
From There On?
The goal of your first 12 months in Lifestyle Business School is to build or re-build your ENTIRE Lifestyle Business Machine. By the end of 12 months, the goal is that you will have a lead system, irresistible offer suite, launch system, automated evergreen sales system and you'll be ready to start refining toward your Lifestyle Business Sweet Spot endgame.
Within 6-9 Months
Your First 12 Months
If you’re starting from scratch (or if you’re already established and your first priority is to realign your offer), you will (and we will give you the complete step-by-step process to) create an irresistible and FULLY ALIGNED leveraged offer and have made a cash injection to validate it within 90 days.
Within 90 Days
IF YOU'RE STARTING FROM SCRATCH, HERE'S WHAT YOUR JOURNEY COULD LOOK LIKE
THIS IS EVERYTHING THE EXISTING COURSE CREATOR NEEDS TO GROW AND SCALE TO THEIR PERSONAL ENDGAME.
I've dumbed nothing down, and I've left NOTHING out.
If you've ever wished you could swipe the systems, structures and sales funnels of a business that has scaled to seven figures and that has operated just about every model under the sun (high ticket, low ticket, memberships, courses, masterminds and everything in between).. that's what Lifestyle Business School gives you.
Need a done-for-you funnel map for a high ticket offer? Got it. Want a full back end evergreen funnel? Sure thing. Need SOPS and systems to run the back end of your business? Take your pick from 20 of them.
IF you're already a course creator, lifestyle business school hands you the entire back end of my business and every template, funnel and system to scale.
HOW WILL YOU Do THAT?
FROM THERE?
OFFER DESIGN AND REFINEMENT
Step One: To clarify your desired endgame, so that you can defined your revenue enough number and, if needed, refine your business model.
From there, you will need to review your offer before deciding on the right next optimisation step based on data.
YOUR PATH IN LIFESTYLE BUSINESS SCHOOL WILL BE FOCUSED ON DEFINING and THEN OPTIMISING TO ACHIEVE YOUR VERSION OF THE LIFESTYLE BUSINESS SWEET SPOT
I'm An Existing Course Creator.
What Will My Time in Lifestyle Business School Look Like?
NOT GENERATING THE EYEBALLS YOU NEED TO SELL YOUR OFFER/S AND REACH YOUR GOALS?
Lifestyle Business School will help you to diagnose, optimise and refine your business as well as build any of the missing pieces you need to achieve your version of the Lifestyle Business Sweet Spot.
Our Traffic Playbook will hand you a comprehensive traffic plan to fill your selling systems, and nurture them to purchase.
NEED MORE HIGH QUALITY LEADS FOR YOUR LAUNCHES OR EVERGREEN FUNNELS?
Lifestyle Business School will help you craft irresistible opt in pages and lead magnets, and ensuring they are converting.
NEED A REPLICABLE SALES PROCESS THAT MAKES SALES LIVE, AND ONCE PERFECTED - ON AUTOPILOT?
We hand you all of the campaign and funnel maps to set up live and automated campaigns that convert like crazy.
DOORS OPEN END OF MAY/June
We will be sharing VIP Bonuses and a special launch offer with our waitlist only.
Join the Waitlist
You want to teach or help people to create an online course or program. If that’s you, email us instead. Your purchase doesn’t permit you to use any of our IP to create your own offer teaching how to create digital courses or program, or to use with 1:1 or group clients or to do the same thing that we do.
You’re not aligned with our Lifestyle Business ethos – if you DON’T want to build a simple, highly profitable cash flow business based around your expertise, and you instead want to build a big “exit” business that you can scale and sell for a motza (sacrificing cashflow and profit for an exit paycheck), this probably isn’t right for you.
You’d prefer to make a much higher, five figure investment and instead receive group coaching, lots of calls and other forms of 1:1 or group support. We are able to price this offer at a more affordable price point BECAUSE we haven’t included these elements – though we may introduce support packages at an additional cost in the future for existing students.
This is not for you if:
- Solaine douglas
I can clearly see the next task in front of me and it's really helping to reduce overwhelm.
"And no more 1:1 consults for me, thanks to your help & guidance."
- ALYCE COWELL
There is no way I could've achieved what I have in the last 12 months without it. If you're looking to do something huge with your business/ life I cannot recommend it enough. It's been the best investment ever.
"Stevie and her program changed my life!"
- jenna wolfe
I'm so grateful that I went through all of the messaging and special sauce exercises. I feel so much bolder in my borrow strategies and content creation knowing what makes my offerings unique. I also love having my psychographics to pull from, it's the best resource.
"Trust. The. Process"
- JODIE minto
I've done so many programs over the years and this program is hands-down the best system I've ever seen. Others are all about selling, not the product. Thank you Stevie and team!
"I've never seen a program like it. I'm in total awe of Stevie and her team."
Testimonials
What they’re saying
Love Notes From Students
What they’re saying
"This step by step approach has been killing my overwhelm."
- REBECCA
"I generated multiple four figures; I'm seriously mind blown by the results"
- KRYSTLE
"Lifestyle Business School blows my mind every day with how much is there!"
- GEORGIA
"I can't believe how far I've come in three months, this has been transformational"
- LEONIE
"I felt so supported to be intentional and clear on my leveraged offer"
- NORLEENA
"This is a marketing
game changer"
- CHARLOTTE
You could say that MY Lifestyle Business Sweet Spot.. is helping you build yours.
I have intentionally made Lifestyle Business Sweet Spot School a FRACTION of that investment because it is truly my mission for more people to experience the freedom, flexibility and happiness that comes when you fully commit to building a business in wild alignment with your version of the Lifestyle Business Sweet Spot, AND you’re willing to do the work to get there.
I want to impact and help as many people as possible and although this is a program with a HUGE and DIRECT Return on Investment that will continue to pay dividends for years to come, to do that I needed to make it accessible.
And know this – the last time we offered something even remotely close to this, it was $12,000.
We will give you a full refund on your tuition due to dissatisfaction, we only ask a) you let us know why you're dissatisfied and b) you have reviewed less than 10% of the course materials (we can check the back end).
Of course, we feel pretty confident that that's NOT going to happen.
I’m SO incredibly proud of this offer.
The litmus test? If my best friend came knocking on my digital door (actually, I hope she does!), I’d be SO HAPPY that was on board. I know, without a shadow of a doubt, that it would serve her. That’s when you KNOW an offer is the goods - it passes the "best friend" test.
But still, the guarantee is there.
COME IN AND CHECK OUT HOW WE DO THINGS, AND IF YOU'RE NOT SATISFIED, JUST LET US KNOW IN 14 DAYS.
I’m not just saying that –
I’m willing to guarantee it.
I’m not just saying
that – I’m willing to guarantee it.
If you’re ready to make the commitment and build your wildly aligned leveraged expertise-based business, Lifestyle Business School is the ONLY program of its type to get you there.
guarantee
Lifestyle
Business School
the 14 day
Just like in the OFFLINE world, when you are building something worthwhile – it takes time, energy and effort.
The industry sugarcoats this, and tries to tell you that if you’re working hard? You’re doing it wrong. BS.
Big dreams require hard, upfront work and that’s the truth. Too many people stalling before they get to the GOOD STUFF is the reason that we’ll never sugarcoat that.
What we WILL do, however, is give you a sneak peek into what is waiting for you on the other side when you DO commit:
The leveraged online business you desire and deserve is SO possible for you, and so worthwhile – if you’re ambitious, committed and (really) want it.
Here’s the truth:
The trouble is? The Internet is so often selling a pipedream – promising us lightning fast SECOND ORDER consequences and pretending that the first order consequences aren’t even a thing.
And so, we’re all giving up the moment things get hard, because our expectations when it comes to the path were so wildly misaligned in the first place.
True flexibility, alignment and time, freedom and happiness in spades.
Second Order Consequence
Up front work, iteration, refinement.
First Order Consequence
And it’s true of building a truly leveraged
online business model.
The problem with anything worthwhile (and the reason people “give up” at the first sign of hard work?) Is that the first-order consequence is commonly considered undesirable, while the second-order consequence is infinitely worthwhile.
The longer term, longer lasting, consequence of an action you take that usually comes AFTER the first order consequence.
Second Order Consequence
The immediate, usually short-term, consequence of an action you take.
First Order Consequence
Because, here’s one thing we know for sure:
Misaligned expectations killed more dreams than failure ever did.
Let’s talk about first order v second order consequences. The truth is? Every action (or inaction) you take gives you both – and although it might not feel like it at the time – BOTH are a gift.
We NEVER Sugarcoat The Work to Get There 🍭
For a Business Obsessed With Finding Your “Sweet Spot”,
Here’s the Irony, Though
Priorities, ya know? ;)
At the end of the day – it’s not about avoiding hard work, because you’re already working hard doing something that doesn’t light you up, isn’t working or that isn’t sustainable.
It’s about doing the RIGHT hard work – finding and building a model you love that also pays well, working hard at it for a few years and then ultimately being rewarded by GETTING to life a life won’t.
Tell me that is not the most important work you could ever do?
Happy and proud – the hard work was worth it 😊
Making DEEP waves of impact with the people you serve, and the transformations your market-leading offer/s have delivered.
On the path to true financial freedom in years NOT decades, with the capacity to invest consistently into assets outside of your business to give you the leverage and cash flow to make work entirely optional (though you’ll likely still do it anyway because you’ve built a business you genuinely love);
Living in the Lifestyle Business Sweet Spot, with reliably and consistently HIGH cash-flow months whilst working 5-hour days, enjoying Fridays off, working out at 10am and spending time with your family without side-eyeing a screen;
And in Three to
Five Years?
Earning a solid income doing something that actually lights you up, and truly, passionately being able to say that 70% of the time? Your work doesn’t even FEEL like work;
Taking entire, sun-soaked afternoons OFF, with automated sales systems fuelling cha-ching notifications on your phone – all going off as you getting your nails done or play on the floor with your little one;
Experiencing your BEST, and most ease-filled cash months ever, without hustling and grinding with a back-to-back calendar of sales or client calls to get there;
The proud owner of an IRRESISTIBLE, talkaboutable offer that is making real waves, delivered in a completely streamlined and leveraged way that isn’t taking 18,626 hours of your time;
Here’s Where You Could Be Later This Year..
If You’re Willing to Commit and Say Yes,
A Lot Can Happen when you simply DECIDE.
To feel aligned and excited about your path, with crystal clear clarity on your endgame and the step-by-step ready-to-install roadmap to achieve it. To feel deeply fulfilled by the work you do.
And, More Happiness
To optimise for a wildly profitable life that gives you everything you want (without a relentless focus on scale at any cost).
More Profit
To spend your time the way you want. To call your own shots. To travel, or not work Fridays, or simply to have the flexibility to spend more time with little ones or loved ones.
More Freedom
To serve those around you deeply. To facilitate meaningful transformations. To use your business as a force for good. To make a ding in the universe. To make waves of impact on your life, for your family, for your students and also? For the world.
More Impact
To divorce your value from your time. To stop equating the number of hours you work with the money you are able to make. To work five to nine, instead of nine to five.. or whenever and wherever YOU want.
More Time
Install the only operating system optimised to deliver a leveraged, whip-smart expertise-based Lifestyle Business that prioritises —
Frequently Asked Questions
Let me ask YOU a question – what is it costing you – financially, emotionally, and physically – to postpone taking action today? There is an atrocious cost to inaction. If you DON’T pursue the things that light you up, where will you be in one year?
Three years? Ten years?
Risk is defined as the likelihood of an irreversible negative outcome – if you know that you’ll have disappointment and regret if you are still in the same place, it makes NOT taking action now the greatest risk of all.
Short answer, though – this, right now, is your best opportunity to join.
I invite you to consider your purchase in terms of return on investment. If you could sell one to five more offers (depending on your price point), your cost of tuition will likely be covered.
Ultimately, do it now for YOU.
We will only ever raise the price from here, it will never be less.
We’re so incredibly proud of Launchpad, and the results that it has delivered for the many, many online business owners that went through it. However, it's a different program. Launchpad was VERY high touch, with 1:1 calls, personal critiques, weekly checkins, accountability calls and more, and the price point reflected that.
Lifestyle Business School is an entirely different program to Launchpad. Although some of the “steps” are similar, they are being completely overhauled and remastered.
For example, the entire “Create + Validate” playbook has been completely remastered.
“Deliver + Delight” is essentially an entirely new program that was never included in Launchpad.
“Rinse + Repeat” will have additional launch systems for high ticket programs, and new funnels.
And, “Automate + Accelerate” includes both the “Launchpad” evergreen funnel (which is the first one you should set up) AND also the entire advanced back end evergreen funnel automation.
It is also centred around an entirely different ethos, which is intentionally building a business to the Lifestyle Business Sweet Spot.
If you are a previous Launchpad client that aligns with this ethos and that isn’t “there” yet, you will get immense value from the completely re-mastered content in Lifestyle Business School, and all of the completely bespoke and brand new content too. Plus, the community and the renewed focus on a different endgame.
But to be clear, importantly there will be none of the high-touch deliverables in Launchpad (no critiques, 1:1 milestone calls, accountability calls, check ins, assigned coaches, strategy calls or calls at all), which were high touch and high cost). This is a totally different offer.
It is IF you want to create a leveraged online offer that isn’t wholly and solely reliant on you working more hours to make more income. And no, that does not need to be a course, group program or mastermind.
Traditionally, the only way to do this was with an online course – but, honestly?
There is so much scope to think out of the box and deliver a leveraged offer that isn’t the traditional “video lessons and a Facebook group”. In fact, the industry and your future clients are crying out for it.
Think “leveraged productised service” – where you can simplify and streamline a service or process to facilitate a very specific transformation.
Think “delivery mash up” – where you create a hybrid done-with-you offer, or slashie offer that comprises elements of both online education / mastermind / [insert your special thing here].
Think “finally get off the hamster wheel of 1:1 clients and one-project-away-from-burnout”.
Truly.
Here’s the deal: Create + Validate will give you ALL of the tools to build the offer and get paid to create, and from there you’re off to the races and ready to deliver, sell and automate.
TL; DR? Yes, it’s for you.
Lifestyle Business School includes an asynchronous private podcast feed, where you will get exclusive access to episodes and you can listen when it suits on your favourite podcast player.
You will be able to submit questions for the private podcast just as you would in a Q+A coaching call. From there, we will curate those that are best suited for the feed, and answer them for you.
All private podcast episodes are then uploaded into our private Circle community and you are able to ask any follow up questions via the chat thread.
The private podcast is the perfect way to get support without needing another Zoom call on your calendar, and will become your favourite part of Lifestyle Business School!
The private podcast feed also features behind the scenes launch debriefs, what's working now and peeks behind the curtains into how I run my own online course business.
Ideally, if you want your offer to be a course or coaching, you will have software that allows you to create landing pages, funnels, host any curriculum etc.
This program is tech agnostic, which means that you can use any platform you like, and we will provide guidance on our recommendations to you. Happily, we live in a beautiful time in the world where there are so many great options.
We personally use Kleq (course platform), and give new users six months free (valued at $1,200USD) to help you get started cost effectively. This offer is only available to our students for new Kleq users only.
We also use Active Campaign for email, and again can offer special pricing for students if they are new users.
Five years ago neither did I, and then I just decided to commit to starting anyway and this year I made more money that I could ever have dreamed and served hundreds of people deeply with two contact hours a week on my calendar.
Just saying – it’s possible, and there is evidence of it anywhere. If you fight for your limitations, you get to keep them.
A MILLION DOLLARS IN TWO SECONDS. Juuuust kidding. The second you process your enrolment, you’ll get an email with your login details.
You can log in straight away and access all materials instantly. We unlock access to Dream and Design instantly, and within 24 hours we check you're not a bot and manually unlock everything else.
This is the time-crunch-antidote. Truly. If that's you, you need this more than the people that do. This is literally the SOLUTION to your time and overwhelm issues.
Joining Lifestyle Business School is NOT about adding another thing to your already overwhelming to do list. It’s an Operating System designed to eliminate 50% of those things, and to give you laser sharp focus and clarity to get you to where you want to go.
It hands you processes, systems, templates and ready to install SOPs to give your time BACK – not to take more of it away. Far from the needing to buy a million different niche courses all pulling you in different directions, this is a TOP DOWN system
What WILL rob your time and keep you stuck in the overwhelm cycle, though? Duct taping random bits of information together from the Internet and podcasts.
Your time is worth more than that.
Not when you join, but eventually. All of the bonuses are specifically designed to give you step-by-step tools to build this as you go.
To stay put, and in the exact same position you currently are in a year.. And maybe also in five.
two
To back yourself. To make a
single (albeit) scary decision.
And simply, to say yes.
one
Ultimately, you have two choices:
- That WON’T happen by doing more of what you already are (if that were the answer, wouldn’t you already be there by now?)
- It WON’T come about by following a coach or an operating system with a different ethos to you.
- And, it WON’T come by staying put, doing all of the same things you’ve already been doing.
However?
You deserve for it to feel so damn good.
You DESERVE a small, mighty and whip-smart leveraged expertise-based business that you can run from anywhere in the world.
The truth is this:
And you weren’t made to stay stuck in a business or life that doesn’t feel just RIGHT; to settle just because it’s the safest choice.
Of course, building an online business to the Lifestyle Business Sweet Spot takes courage.
To step forward.
To ditch the “shoulds”.
To swap good for DAZZLING.
And to ignore all of the little voices in your head trying to keep you safe and small by telling you all of the reasons why you can’t.. why now isn’t the time… why saying “yes” to yourself is a dangerous decision.
You weren’t put on this earth to work crazy hours or do work you don’t love.
Listen in. If you’re reading this right now? Let me tell you this:
yes.
Everything you want is on the other side of a single..
Is to get out of your own way.
And ultimately, that at the end of the day, all you REALLY need to do?
That you deserve more.
That waking at 2.15am wanting MORE for your life (but feeling stuck) ain’t it.
That living small isn’t the regret you want when you’re 85.
That a life and business lived in wild alignment is THE endgame.
That actually loving your life should be the ONLY goal.
That making a ding in the universe isn’t a “to do” item to put on ice for later.
That regret feels like shit.
That you CAN do this (you just need the tools).
That if she/he/they can, so can you.
That telling YOURSELF the truth can feel like the hardest bit.
That radical honesty and aligned action is the only way to get what you actually want.
That now is better than an undefined later.
That you’ll never feel ready.
That you might only be missing one thing (and it could be everything).
That now is your time, and this is THE thing.
You ALSO already know..
You already know that this is the ready to install Operating System to take you there.
If you align with our ethos of the Lifestyle Business Sweet Spot – a high-happy, high-leverage, high-profit margin business working 5-hour days with a lean, remote team..
Let’s Build Your Chill, Happy, Leveraged Expertise-Based Business to the Lifestyle Business Sweet Spot
DOORS OPEN END OF MAY/June
We will be sharing VIP Bonuses and a special launch offer with our waitlist only.
Join the Waitlist
YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.
When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavour there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.
EARNINGS DISCLAIMER.
ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS.
TESTIMONIALS.
I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.